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Overcoming market fluctuations and challenges, Ngoc Diep Group continues to make a strong mark as both the Group and its member companies are once again featured in the FAST500 – Top 500 Fastest Growing Enterprises in Vietnam 2026 ranking, announced by Vietnam Report in collaboration with Vietnamnet Newspaper. This also marks the 6th consecutive year that Ngoc Diep Group’s ecosystem has been honored in this prestigious ranking.

Notably, Ngoc Diep Group was proudly named among Vietnam’s Top 50 Best Growth Enterprises, a clear testament to the Group’s sustainable growth capability, relentless spirit of innovation, and pioneering resilience demonstrated throughout the years.

At the same time, Ngoc Diep Aluminum Joint Stock Company (Dinostar Aluminum) continued to reinforce its outstanding position by maintaining its place in the TOP 5 Reputable Building Materials Companies 2026 in the category of door systems, curtain walls, aluminum profiles, and partition solutions.

These impressive achievements are not only recognition of Ngoc Diep Group’s persistent development journey, but also a powerful motivation for the Group to continue accelerating its breakthrough growth and sustainable value creation as it proudly marks its 30-year milestone.

On April 24, at Meliá Hanoi Hotel, Ngoc Diep Group solemnly hosted its 30th Anniversary Celebration under the theme “Forging the Heart – Honing the Quality – Guiding the Future” The event concluded with resounding success, leaving a lasting impression and meaningful, heartfelt emotions among all attendees.

The Board of Directors of Ngoc Diep Group attended the 30th Anniversary Celebration of Ngoc Diep Group

The Board of Directors and factory directors of Ngoc Diep Group attended the 30th Anniversary Celebration of Ngoc Diep Group

Thirty years is a journey long enough to be marked by remarkable achievements, yet also sufficient to forge the resilience and core values of a Vietnamese brand. From its earliest steps, Ngoc Diep Group has continuously evolved—expanding its scale, enhancing product quality, and steadily affirming its position within the industrial and construction sectors.

The 30th Anniversary Celebration of Ngoc Diep Group therefore holds special significance: it is not only a milestone to reflect on the past, but also a powerful affirmation of the Group’s strategic vision and its aspiration for sustainable development in the future.

Mrs. Tran Thi Thu Diep, Chairwoman of the Board of Directors of Ngoc Diep Group, delivered a speech at the ceremony

A highlight moment featuring the leadership team of Ngoc Diep Group

The atmosphere of the event was brought to life through every segment of the program—from solemn ceremonial rituals, stories told through images and commemorative films, to artistic performances and a Special Concert filled with rich emotional layers.

The most profound and meaningful moment of the evening was the deeply moving speech delivered by Mrs. Tran Thi Thu Diep, Chairwoman of the Board of Directors of Ngoc Diep Group, along with a special key moment performance by the Group’s leadership team. More than just an artistic act, it was a powerful symbolic expression of the core values that have shaped the Ngoc Diep brand.

The image of the leadership team standing together on stage, united in spirit and proudly chanting the Group’s slogan, conveyed a strong message of cohesion and determination—demonstrating their readiness to lead the Group into a new phase of growth and development.

Guests checking in at the event

Guests writing their wishes for Ngoc Diep Group during the event

The event space of the 30th Anniversary Celebration of Ngoc Diep Group

Let’s take a look back at the check-in moments of the leadership team, employees of Ngoc Diep Group, and distinguished guests at the event:

An artistic performance by singer Ha Le and the dance troupe at the event

A powerful and emotional performance of the song “Nguoi Viet – Ngoc Diep.”

Mr. Tran Dinh Long, Chairman of the Board of Directors of Hoa Phat Group, delivered a speech at the ceremony

Mr. Bui Ngoc, Chief Executive Officer of Ngoc Diep Group, presented flowers to Mr. Tran Dinh Long, Chairman of the Board of Directors of Hoa Phat Group

Singer Thuy Chi and the Oplus Band

The song “Ngoc Diep Reaching for the Sun”, specially composed for Ngoc Diep Group on the occasion of its 30th anniversary, performed by the Oplus Band

The leadership team of Ngoc Diep Group raised a toast in celebration

The leadership team of Ngoc Diep Group and distinguished guests raised a toast in celebration

Singer Noo Phuoc Thinh delivered an energetic performance at the event

Singer Toc Tien performed at the event

An artistic performance by singer Truc Nhan

As the program came to a close, the 30th Anniversary Celebration left not only lasting emotional impressions but also opened a new chapter filled with promise—where Ngoc Diep Group stands ready to break through and advance into a new era of growth alongside the nation

Watch the highlight video of the 30th Anniversary Celebration of Ngoc Diep Group at: https://www.youtube.com/watch?v=yT8zCed8oGU

30th Anniversary Film of Ngoc Diep Group | Forging the Heart – Honing the Quality – Guiding the Future: https://youtu.be/aR5Jh-HGpT4?si=iyvTEkuyhTSMQ5er 

 

Once again, Ngoc Diep Group would like to extend our deepest and most sincere appreciation to our valued partners and customers for taking the time to attend and accompany us at the event. Your trust and support not only contributed to the success of the celebration but also serve as a great source of motivation for Ngoc Diep to confidently move forward on the journey ahead.

Founded in 1996, at a time when Vietnam’s economy was taking its first transformative steps, Ngoc Diep Furniture marked the emergence of a completely new brand and reflected the forward-looking vision of the founders of what would later become Ngoc Diep Group. As the originating business and the “elder brother” within the group’s ecosystem, over the past three decades Ngoc Diep Furniture has consistently pursued its mission to elevate living and working spaces for Vietnamese people, gradually affirming its position as a reputable, standard-setting, and leading national brand.

The vision of a pioneer

In the 1990s, Vietnam’s furniture market was still fragmented, dominated by small carpentry workshops or high-cost imported products. The concept of an “integrated furniture solution,” or a workspace designed systematically based on functionality and user experience, was still unfamiliar. In that context, the establishment of Ngoc Diep Trading and Production Co., Ltd. in 1996 was a bold yet strategic move. Instead of following a purely trading path or small-scale outsourcing, Ngoc Diep Furniture positioned itself from the beginning as a provider of comprehensive furniture solutions, with a long-term mindset and a sustainable development orientation.

This pioneering vision laid the foundation for the Ngoc Diep Furniture brand and set the first building blocks for the group’s structured operating philosophy. Its leading role was shaped not only by time, but also by the courage to explore the market and the ability to build credibility from the earliest challenging days.

Distinct value from comprehensive solutions

Over three decades, the furniture market has become increasingly competitive with the presence of many domestic and international brands. Throughout this evolution, Ngoc Diep Furniture has maintained its position thanks to a consistent core value: delivering complete, synchronized, and consistent solutions. Customers working with Ngoc Diep Furniture do not need to engage separately with multiple design, manufacturing, or construction units. Instead, they benefit from a unified, end-to-end process—from concept consultation, 3D design, product selection, transportation, and installation to post-project warranty services. This model helps investors optimize costs, save management time, and most importantly ensure that quality is delivered accurately from design drawings to real-life spaces.

The product portfolio of Ngoc Diep Furniture is developed with diversity and flexibility to suit different types of spaces: lobbies, ceremonial halls, meeting rooms, auditoriums, offices, classrooms, libraries, and more. Each space is approached as a holistic solution where functionality, aesthetics, and user experience are harmonized.

Lobby spaces

Ceremonial halls

Auditoriums

Meeting rooms

Classrooms

Libraries

Industry 4.0 management: a foundation for sustainable quality

To operate efficiently, Ngoc Diep Furniture has pioneered the application of technology across its entire management system. Its value chain is run under an Industry 4.0 model, with data digitized and monitored throughout—from production planning and inventory management to delivery and installation progress of each order, all tracked in real time. The use of technology enhances transparency, minimizes errors, and enables proactive resource allocation. As a result, even during peak periods or market fluctuations, Ngoc Diep Furniture consistently upholds its commitments to schedule and quality for large-scale projects.

Alongside its management system, product quality is ensured through imported products from reputable global brands, combined with a team of skilled technicians who bring professionalism and dedication to their craft. The integration of modern technology and human expertise is what creates lasting quality from within.

Three decades of elevating Vietnamese spaces

The development journey of Ngoc Diep Furniture is one shaped and refined over time. Even during challenging periods of the economy, the company has maintained stable growth, demonstrating strong internal capabilities and enduring market trust.

Today, Ngoc Diep Furniture’s presence spans 34 provinces and cities nationwide, from key national projects, government institutions, and major corporations to domestic and international organizations. The trust of the most demanding partners is a clear measure of its capability and brand credibility. Notably, being honored as Vietnam National Brand for four consecutive times stands as strong evidence of its consistent commitment to quality, adherence to professional standards, and long-term brand building.

Entering a new phase of development, with resilience and creativity, Ngoc Diep Furniture remains committed to partnering with customers to create inspiring spaces and contribute to elevating the modern architectural landscape of Vietnam. Each completed project is not only a furniture product, but also a statement of the company’s solid position as a pioneer leading the market through internal strength, standards, and long-term trust.

Throughout three decades of development, strong partnerships and close collaboration have always been a defining feature of Ngoc Diep Group. Many individuals have worked side by side for 10, 20, or even 30 years, and continue to choose to move forward together on the road ahead.

Behind Ngoc Diep Group’s large-scale factories, modern production lines, and key growth milestones lies a strong and dedicated workforce. Many employees have been with the Group for 10, 20, and even 30 years, accompanying the company through important stages of development. Their dedication, discipline, and spirit of “refining the mind – strengthening professional quality” have helped build the solid foundation for Ngoc Diep’s steady growth.

When commitment becomes a defining identity

In a constantly changing business environment, where employee mobility is often considered inevitable, Ngoc Diep Group has maintained long-term commitment from multiple generations of employees. They are the people who witnessed the laying of the first bricks, the first batches of products leaving the factory, and the challenging periods when the market faced significant fluctuations. For them, Ngoc Diep Group is not only a workplace but also an important part of their lives, built on responsibility, trust, and pride.

The Group honors factory employees who have been working with and contributing to the company for 25 years.

If customers choose Ngoc Diep Group’s brands for their quality, employees stay with the Group because of their trust in the leadership and the company’s culture. This is a two-way relationship built on mutual understanding and respect. The company creates a supportive environment and opportunities for individuals to develop their capabilities and grow sustainably, while employees devote their efforts and work together for the long-term development of the business.

The portrait of Ngoc Diep people: “Refining the mind – Strengthening professional quality”

If Ngoc Diep Group is compared to a large-scale production system, each employee is a vital link ensuring stable and consistent operations. The core value of Ngoc Diep lies not only in modern technology but also in the hands, minds, and professional spirit of its workforce. Their work requires high levels of concentration, flexibility, and the ability to master advanced technology. As machinery systems become increasingly modern, absolute accuracy can only be ensured through careful supervision and strict human control.

First and foremost, the spirit of “refining the mind – strengthening professional quality” among Ngoc Diep employees is built on strong professional expertise, a continuous learning mindset, and creativity in every position. This includes proactively adopting new technologies, adapting flexibly to market changes, and improving processes to enhance efficiency and optimize product quality. This process not only develops professional skills but also fosters discipline, responsibility, and a long-term vision for sustainable development.

Moreover, the value of long-serving employees also lies in their real-world experience—an asset that no textbook and no artificial intelligence can fully replace. It is reflected in their ability to handle unexpected situations, maintain stable production under all circumstances, and ensure that products bearing the Ngoc Diep brand consistently meet high-quality standards.

Corporate culture connecting generations within the group

What helps strengthen the spirit of responsible and professional work at Ngoc Diep Group? The answer lies in its “Pay it forward” culture—continuity and knowledge sharing. Within the Group, engineers with 30 years of experience are always willing to guide and mentor younger colleagues. For them, supporting the next generation is both a professional responsibility and a way to express gratitude to the organization that has accompanied them throughout their professional journey. This sharing goes beyond technical knowledge and skills; it also includes professional ethics such as responsibility, honesty, and a dedicated work attitude.

Alongside this is a well-structured training culture. The leadership’s management mindset goes beyond strategy and is implemented through regular training programs on ISO quality management systems. These programs help all employees understand standards clearly, follow procedures strictly, and perform tasks correctly from the start. The 5S program is also widely applied, particularly among management teams, to establish a scientific and organized working style and maintain consistent operational discipline across the entire system. As a result, the culture of quality is not just a slogan but a daily professional habit for every employee.

The Group organizes training programs to enhance employees’ professional knowledge and skills.

In addition to a disciplined and professional working environment, the Group also values internal engagement activities, especially the annual company trip program. These trips are not only an opportunity for employees to recharge after peak production periods but also a chance for staff from different member companies and factories to connect and strengthen their sense of unity. Organizing trips that suit the characteristics of each unit reflects the leadership’s flexibility and understanding toward every team.

Summer company trip in 2024

South Korea company trip in 2025

The combination of a culture of knowledge sharing, structured training, and meaningful internal activities has created a strong cultural foundation where senior employees set examples, younger generations continue the tradition, and every individual feels they are an important part of the Group’s long-term development journey.

Appreciation and commitment for the journey ahead

Looking back on 30 years of development, Ngoc Diep Group sincerely expresses its deep gratitude to all employees who have contributed, are contributing, and will continue contributing to the shared organization. Every product delivered to customers, every completed project, and every prestigious award received is the result of the dedication, expertise, and responsibility of Ngoc Diep people. As the Group enters a new stage of development with both opportunities and challenges, this strong human foundation will continue to be the driving force for confident progress in the future.

Honoring employees who have contributed and worked with Ngoc Diep Group for 30 years

The journey of people who continuously “refine the mind and strengthen professional quality” will not stop at the 30-year milestone. It will continue to grow further, deeper, and more remarkable, carried forward by generations of Ngoc Diep employees who share a strong desire to contribute, pride in their profession, and a commitment to supporting the country’s overall development.

In the competitive business landscape, Ngoc Diep Group identifies “doing business with integrity” as its most sustainable advantage and steadfastly chooses a long-term path built on solid steps. But how can this spirit of integrity be cultivated and maintained within a system of thousands of employees for more than three decades? The answer lies in the people who diligently create real value at the Group every day.

Positioning advantage from the mindset of “doing business with integrity”

Amid constant market fluctuations, Ngoc Diep Group remains committed to its core values, refusing to trade long-term credibility for short-term profit. For us, “integrity” is not a slogan but a cultural foundation and guiding principle that shapes both management thinking and the actions of every employee. This spirit is vividly reflected in small yet consistent actions every day.

In the office divisions, it is demonstrated through professionalism and the careful review of every figure and every word in contracts to ensure transparency and maximum benefit for partners.

At the factories, it is reflected in the caution of workers when operating machinery and applying technology in production, ensuring that no defective product is allowed to pass through the production line.

This mindset has turned every employee into a true brand ambassador. When professionalism and professional self-respect are placed at the forefront, the Group establishes a strong “protective barrier” for its reputation—something competitors find difficult to replicate. This is how we transform business ethics into a sharp competitive advantage in the market.

Internal culture that nurtures integrity

To maintain a unified mindset among thousands of people over 30 years, internal culture serves as the “underground stream” that continuously nourishes it. Ngoc Diep Group takes pride in building a working environment that values meticulousness and humanity.

• Training and knowledge transfer for the next generation: Ngoc Diep Group focuses on building a culture of continuous learning, where experienced employees directly guide, mentor, and pass on both professional knowledge and working spirit to younger generations. Every effort is recognized and appreciated, forming the foundation for the sustainable inheritance of corporate values.
• Professional capacity building and process improvement for employees: Training programs are organized regularly to update knowledge, standardize skills, and encourage innovative thinking. Mistakes are viewed as opportunities to improve the system, helping the team become increasingly stronger in both expertise and responsibility.
• Connecting people and fostering team spirit: Alongside work activities, the Group maintains many internal programs such as sports clubs, team building events, and annual trips, creating opportunities for connection, sharing, and strengthening long-term bonds among employees.

Strong internal strength – Confidently reaching the wider market

Every product bearing the Ngoc Diep brand, when delivered to customers, not only provides outstanding functional value but also carries the dedication of its makers. For more than 30 years, quality standards such as ISO and Vietnamese Standards (TCVN) within the Group have no longer been merely formal documents. They have been deeply internalized and have become unwavering professional principles for employees. Products that stand the test of time are the clearest evidence of the continuous self-improvement of Ngoc Diep people, and the satisfied nod from customers is the most deserving result of the integrity-driven business philosophy that the Group persistently pursues.

The persistent 30-year journey has shaped the stature of a strong and resilient Ngoc Diep Group today. We have “Strengthened our spirit” to uphold business ethics and “Refined our quality” to deliver the finest products to society. As we step into a new era, this very foundation of culture and people will be the driving force that enables Ngoc Diep to confidently “Lead the Future”. Technology may change and markets may fluctuate, but integrity in the way we do business will always remain our guiding principle, steering the Ngoc Diep ship toward greater horizons and new heights of pride.

In the industrial manufacturing sector, businesses operate at the center of constant pressure: tight deadlines, fluctuating raw material costs, and intense price competition. At critical moments, companies are forced to make decisive choices. At Ngoc Diep Group, the commitment to long-term investment and operational discipline has always been the foundation for building sustainable value.

Quality is honor – On-time delivery is commitment

The management philosophy of the leadership team is clearly and consistently defined: “Quality is Honor – On-Time Delivery is Commitment.” This is not merely a slogan, but a guiding principle embedded in all production and business activities. The Group does not define success by rapid growth figures. For us, success means that every delivered product not only meets technical requirements but also carries the full trust and peace of mind of our customers.

Therefore, the value that every Ngoc Diep employee brings to partners goes beyond tangible products. It includes solutions, consultancy, and a continuous readiness to innovate and improve in order to better meet market demands. This mindset has enabled the Group to stand firm and strengthen the reputation it has steadily built over more than three decades.

Every employee is a link in ensuring product quality

A sound philosophy only becomes meaningful when it is translated into concrete daily actions. At Ngoc Diep Group, the leadership’s management mindset goes beyond strategic direction; it is deeply embedded in the working standards of every employee across the organization.

From office staff to factory workers, every individual at Ngoc Diep plays a specific role in ensuring overall quality. While factory teams directly operate machinery and control each production stage, office departments build the management foundation, design processes, and ensure smooth coordination between units. Regardless of position, every Ngoc Diep employee considers themselves a “quality gatekeeper,” directly safeguarding and upholding the professional standards of the brand.

This spirit is nurtured and reinforced through structured training programs that are implemented regularly and systematically.

ISO quality management system training courses are conducted periodically to equip all employees with the right foundational mindset. These programs ensure that each individual understands standards, complies with procedures, and gets it right from the start. When the entire organization operates under unified standards, the quality management system remains consistent, stable, and effective.

In parallel, the 5S training program is widely deployed, especially for management staff. At the Group, 5S is more than a workplace organization method; it is a discipline-building and management capability development tool. From planning and documentation to evaluation, reporting, and continuous improvement, 5S principles establish a systematic and professional way of working that is consistently maintained across departments.

Through this process, the professional integrity of Ngoc Diep employees is shaped by the smallest disciplined habits, practiced consistently every day. This consistency forms the solid foundation for product quality and long-term brand reputation.

Long-term value is the reward of a challenging path

Choosing the more difficult path means accepting greater challenges: higher training costs, stricter discipline, and decisions that may not favor short-term gains. Yet these “counter-current” choices have brought Ngoc Diep sustainable value. They have earned the trust of even the most demanding partners and secured the Group’s strong position as a leading multi-industry corporation in Vietnam.

Customers choose Ngoc Diep because they believe that here, professional integrity is never compromised for short-term benefits. Reputation and trust are the most valuable assets the Group has gained from the challenging path it has chosen.

The journey of “Choosing the difficult path to go further” reflects the courage and long-term vision of Ngoc Diep Group. We have followed, are following, and will continue on this path with pride. We firmly believe that while technology may change and markets may fluctuate, the values built on discipline and integrity will endure over time.